APPLICATIONS NOW OPEN • 15 SINGERS ONLY
THE 90-DAY SINGER DEVELOPMENT INTENSIVE
Stop guessing what your voice needs.
Build a more reliable voice with weekly private coaching and a personalized training plan designed around your voice, repertoire and goals.
September 1–November 29
Online worldwide • In person in Southern California
Applications close August 28 or when all 15 places are filled.
THE PROBLEM ISN’T YOUR COMMITMENT
You can work hard, practice consistently and still wonder whether you are working on the right things.
Many serious singers find themselves:
• Sounding reliable one day and inconsistent the next
• Collecting exercises without knowing which ones they actually need
• Leaving a lesson inspired but unsure how to practice independently
• Returning to the same technical challenges in every piece
• Struggling to recognize or measure meaningful progress
More practice isn’t always the answer.
The answer isn’t more information. It’s an accurate assessment and a plan built for your voice.
A DIFFERENT APPROACH
Your voice. Your repertoire. Your plan.
01
ESTABLISH YOUR BASELINE
Your training begins with a comprehensive evaluation of where you are now.
• Detailed onboarding questionnaire
• Review of your submitted performance videos
• Vocal range assessment
• Repertoire inventory
• Identification of technical and artistic priorities
• Individual 90-day goal setting
You’ll know what needs your attention first and why.
02
FOLLOW YOUR PLAN
Your assessment becomes a practical strategy for lessons and independent practice.
• 12 weekly 30-minute private lessons
• Online or in person
• Three personalized monthly practice plans
• Exercises selected for your voice
• Repertoire-based assignments
• Clearly defined deliverables
You’ll know what to practice and what progress should look like.
This is not a prerecorded course or a standardized sequence of vocal exercises.
Your training begins with an evaluation of where you are now. From there, we build a plan around what you want to accomplish and adjust it as your voice develops.
03
RECEIVE ONGOING SUPPORT
Your plan will evolve as your voice responds and your needs become clearer.
• Weekly guidance and purposeful adjustments
• Private WhatsApp cohort community
• Practice prompts and accountability
• A community of committed singers
• Final performance reassessment
• Recommendations for your next 90 days
You won’t have to determine every next step alone.
The program adapts to the singer. The singer is never forced into the program.
WHY WORK WITH HEIDI?
“Heidi is a world-class instructor. She helped me unlock a freedom and consistency in my voice that I had been searching for for years. She hears exactly what I need and turns it into clear, practical adjustments that transform both the way I sing and the way I practice.”
“After years of conflicting information, Heidi’s teaching finally clicked. Her clear, individualized guidance gave me a practical path forward—and it works.”
Expert ears. Individual strategy.
REAL RESULTS for REAL SINGERS
I have spent more than 25 years helping singers understand how their voices work and how to train them effectively.
As a university voice professor, vocal pedagogue and former Head of Voice at tonebase, I have taught thousands of singers, from dedicated adult singers and developing professionals to voice teachers seeking a deeper understanding of their craft.
My approach combines evidence-based vocal pedagogy, careful listening and respect for the individual singer.
I don’t believe every singer needs the same correction, the same exercise or the same path.
My job is to identify what your voice needs, help you understand why it matters and give you a practical strategy for moving forward.
“Before working with Heidi, I loved to sing, but I didn’t trust my voice enough to sing confidently with other people. I constantly second-guessed myself and worried that I wasn’t good enough. Heidi gave me the technique, direction and encouragement I needed to take the next step. I joined a choir, and now I walk into rehearsals with confidence, excited to sing instead of afraid of getting it wrong.”
YOUR 90 DAYS
From your first assessment to your next confident step.
You’ll enter the program with a goal, follow a structured but adaptable training process and finish with a clear understanding of what changed and where to go next.
BEFORE SEPTEMBER 1
COMPLETE YOUR ONBOARDING
After enrolling, you’ll complete an in-depth questionnaire, submit videos of your singing and provide your current repertoire and training history.
This gives me the information I need to begin evaluating your voice before our first lesson.
SEPTEMBER 1
ESTABLISH YOUR BASELINE
We’ll assess your range, review your repertoire, identify your primary technical and artistic priorities and establish a meaningful goal for the program.
You’ll receive your first personalized practice plan and begin weekly private lessons.
SEPTEMBER–NOVEMBER 20
TRAIN, PRACTICE AND ADJUST
You’ll receive:
• 12 weekly 30-minute private lessons
• Exercises selected for your voice
• Repertoire-based assignments
• Clearly defined practice deliverables
• Weekly accountability and community support through WhatsApp
Your training will evolve as your voice responds and your needs become clearer.
BY NOVEMBER 20
DOCUMENT YOUR PROGRESS
You’ll complete a final performance submission and reassessment.
Together, we’ll identify what changed, what still needs attention and how to continue your progress independently.
NOVEMBER 23–29
INTEGRATE
Thanksgiving week is an independent integration week with no scheduled lessons.
Use this time to reflect on your progress, revisit your recordings and consolidate what you have learned before the program officially concludes on November 29.
Your personalized Final Program Report, documenting your progress, remaining priorities and recommendations for your next phase of training, will be delivered by December 4.
FOUNDING COHORT INVESTMENT
Three months of individualized training. One clear direction.
This is more than a package of weekly lessons. It is a complete process of assessment, planning, coaching, accountability and documented progress.
THE 90-DAY SINGER DEVELOPMENT INTENSIVE
$1,497 (Paid in full)
OR
Three monthly payments of $525 (Payment-plan total: $1,575)
YOUR ENROLLMENT INCLUDES:
✓ Comprehensive onboarding and performance-video review
✓ Vocal range assessment and repertoire inventory
✓ Individual goal setting
✓ 12 weekly 30-minute private lessons
✓ Three personalized monthly practice plans
✓ Exercises, repertoire assignments and defined deliverables
✓ Private WhatsApp cohort community
✓ Final performance reassessment
✓ Personalized Final Program Report
✓ Recommendations for your next phase of training
Limited to 15 singers.
Every participant receives individual assessment, planning and weekly private coaching. Once the available lesson times are reserved, enrollment will close.
Application required • Applying does not obligate you to enroll
FREQUENTLY ASKED QUESTIONS
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You do not need to be a professional singer, but you should have some previous singing experience and be ready to practice consistently.
This program is designed for committed adult singers who want individualized guidance, greater vocal reliability and a clearer approach to practice.
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The program is not limited to one genre. Your training will be shaped around your voice, experience, repertoire and goals.
You will be asked to describe your musical background and the styles you currently sing in your application.
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Yes. The program is available online worldwide.
A limited number of in-person lesson times are also available in Southern California.
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The program begins September 1 and officially concludes November 29.
All 12 private lessons and final reassessments will be completed by November 20. Thanksgiving week, November 23–29, is an independent integration week with no scheduled lessons.
Your personalized Final Program Report will be delivered by December 4.
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After enrolling, you will select an available recurring weekly lesson time. That time will be reserved for you throughout the program.
Private lessons are 30 minutes and are available online or, on a limited basis, in person.
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Because each participant receives a reserved weekly lesson time, consistent attendance is expected.
One lesson may be rescheduled during the program with at least 24 hours’ notice, subject to availability. Lessons canceled with less than 24 hours’ notice cannot be rescheduled. Any lesson canceled by Heidi will be made up.
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Your practice plan will be designed around your goals and realistic schedule.
You should be prepared to practice with focus several days each week and complete the agreed-upon assignments. Consistent, purposeful practice matters more than exceptionally long sessions.
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The private WhatsApp group provides weekly prompts, accountability, shared progress and cohort support between lessons.
It does not include unlimited private coaching or individual technical assessment by message. Personal technical work will be addressed during your private lessons.
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Yes. Your assessment videos and program materials will remain private unless you give explicit permission for a recording or testimonial to be shared.
Participation in the WhatsApp group is also intended to remain confidential within the cohort.
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Yes.
You may pay $1,497 in full or choose three monthly payments of $525. The payment-plan total is $1,575.
15 SINGERS • 90 DAYS • ONE INDIVIDUALIZED PLAN
Your voice deserves more than guesswork.
Understand what your voice needs, practice with greater purpose and receive expert guidance through every stage of the process.
The founding cohort begins September 1.
Applications close August 28 or when all 15 places are filled.
September 1–November 29
Online worldwide • In person in Southern California
$1,497 or three monthly payments of $525
